What Is Ruby Chocolate?

Venchi

A new story about chocolate is here—one full of pleasure, mystery, new inventions, and pink-coloured chocolate called ruby.   

What is ruby cacao? It's a thrilling new chocolate delight created in 2017. You'll remember it because of its alluring pink colour, which has created a stir of attention. The newest and fourth member of the chocolate family, it's different from the dark, milk, and white types of chocolate

The inventor, Callebaut, says it tastes like "Hedonistic Indulgence", and with a description like that, he got the world to listen. While it may not deliver on all its promises, it's sure to make life's quiet moments sweeter. Uncover more about this intriguing chocolate in our blog.  

What Makes Ruby Chocolate Pink?

We first eat with our eyes, and the blushing pink colour of ruby chocolate doesn't disappoint. The pink colour is special because it doesn't come from berries or artificial colours added to the chocolate. Instead, it's said to be all natural.  

Yet, it's tricky to know the whole truth. There is an air of mystery surrounding ruby chocolate because it's only crafted by one company in the world, Callebaut, who created this chocolate.  

These Belgian chocolatiers have not shared all their trade secrets, but they claim the pink colour is thanks to a unique variety of Ruby Cocoa Beans that can be found in Ecuador, Brazil, and the Ivory Coast.   

Differently from Ruby Cocoa Beans, chocolate traces its origins back to Mesoamerica, where ancient civilizations like the Maya and Aztecs first discovered the cacao tree. So, where does chocolate come from? These civilizations cultivated cacao trees for their beans, which were then processed into a bitter beverage enjoyed by the elite. With the arrival of Europeans in the 16th century, chocolate began its global journey. 

 

What Is Ruby Chocolate Made Of?

Ruby chocolate is almost identical to white chocolate in terms of its ingredients. It's made from cocoa powder (at least 30%), milk powder, sugar and citric acid. The citric acid is what's different.  

It's believed that ruby's pink colour comes not from a different type of cocoa bean but from the production process. To achieve the deep, complex flavours of dark chocolate, cocoa beans are fermented for at least a week. In contrast, ruby's cocoa beans are unfermented and combined with acids to produce a pink colour and fruitier flavour.  

 

What Does Ruby Chocolate Taste Like?

Ruby chocolate's flavour is utterly unique, yet it's the most similar to white chocolate. Callebaut describes it as a dance between berry fruitiness and luscious smoothness.  

It's creamier than milk chocolate but less sweet than white, with whispers of fruitiness and citrus. Some tasters also find hints of tangy, yogurt-like flavours coming through.  

Treat yourself to a ruby chocolate-like experience with Venchi's Raspberry & Nibs White Chocolate. Topped with crunchy-like cocoa bean grains, how can you not fall in love?  

 

Health Benefits Of Ruby Chocolate

Chocolate is often celebrated for its health benefits, but most of these come from cocoa powder, which ruby chocolate doesn't contain. Yet, it is very similar to white chocolate, which is packed with health-boosting benefits.  

White Chocolate not only our minds but also our bodies. It’s rich in calcium and vitamins B2 and B3 which are crucial for strong bones. Retinol is also present, the ingredient found in bestselling skincare products. Just like white chocolate, ruby doesn't contain any stimulants, so it can be enjoyed by children and those hoping to avoid caffeine.